Creative & Support Services
Pay Per Click
Your online marketing needs will vary and change over time, which is why we always keep a customized plan for your business. From smaller to larger campaigns, we always do our work in a taylor-made way for you.
We’ll help you create and implement your campaign, which is always designed to be flexible and sustainable. A major benefit of having a consistent market presence online is achieving a higher trust and authority rank with search engines. In turn, this translates into better search results and being found online by your target market.
We measure success through the use of Google Analytics customized for your business website. Your reports are created to show you detailed information about many aspects of your website such as – how traffic arrived at your website, what pages were visited, and much more useful information.
The benefits of monitoring this data include gaining valuable insight to managing your marketing campaign efforts, target audience identification, budget allocation, and website usability enhancement.
If you are tied up with other parts of your business and prefer to delegate your online marketing work, we’re here to handle the workload for you – and get results.
We offer an ongoing management service to ensure your online marketing stays on schedule and runs smoothly.
In addition to our work, we’ll provide you with period reports to show how everything is going, highlighting results, sharing ideas while keeping you in the driver’s seat.
About today's customers...
When it comes to making a purchase people today are no longer paying as much attention to traditional marketing as they are actually learning about whatever it is they are interested in buying. You name it, and there are people willing to read, share, connect, blog and even research it long before the decision is made to make the purchase.
In the buyer’s decision journey traditional marketing communications are not as effective as they used to be and may not even make any sense to a potential customer. Instead, more and more people are doing their own due diligence online, which is typically in two parts: 1. becoming more informed via the internet and 2. seeing what others have to say from blog comments, reviews, articles, social media and more.
The very best solution to connecting with these potential customers online is to have an inbound marketing strategy – one that makes sense and truly reaches people.
What is inbound marketing?
Inbound marketing is an online marketing strategy that uses carefully designed content for strategic business purposes. This marketing concept is often referred to as “content marketing”, where the approach is more about earning the attention of customers while making it easier for your business to be found online.
The very best inbound marketing involves making content for online readers that is helpful, educational, value added, and/or relevant to what they are looking for.
Why is it important?
When you provide shareworthy content marketing it helps create a better customer experience and builds trust in your market. It has been proven over time that when people are given helpful and informative content, it turns leads into customers. In addition, it significantly increases consumer confidence and awareness of your business. Your helpful content will show that you are not just interested in an immediate sale, but rather interested in having a long-lasting relationship with customers. This form of marketing helps your business accomplish the most sacred of all marketing results – customer loyalty.
Search engines do not simply rank based on traffic volume alone. Instead, they use a variety of factors from within a secret algorithm that is designed to produce search results based on the importance of each website. In turn, studies show search results do favoring what are considered to be the more trusted authority websites and assign a higher value to their traffic as well.
What are the benefits?
The Top 5 Benefits
✓ 1. Increase new sales & revenues.
✓ 2. Gain valuable market insight.
✓ 3. Offer people online a new EODB.
✓ 4. Reduce overall business costs.
✓ 5. An improved Google PageRank.
Additional Benefits Include
- ✓ Increased Google TrustRank
- ✓ Better Authority Ranking
- ✓ Industry Recognition
- ✓ Expert Status
- ✓ Market Influence
Copyright © Inbound Web Services, LLC. All rights reserved.
IWS Network Productions | Business Products ™
Trademarks & brands are the property of their respective owners.
Copyright © Inbound Web Services, LLC.
All rights reserved.
IWS Network Productions | Business Products ™
Trademarks & brands are the property
of their respective owners.